Peter O. van der Meer

For years now I have been teaching Marketing (and also Entrepreneurship). After writing a marketing book on the basics of marketing (Marketing Edubook - Edumundo) I wondered how marketing is relevant to startups and SMEs too. A lot of what we teach about marketing looks mainly relevant to the large corporations but seems impossible for the smaller companies to apply...

With this site I want to collect the answers to the questions that smaller companies might have with regards to marketing (or at least the answers to the questions I have). To distinguish this form of marketing from what large corporations are using, I call this Venture Marketing.

If you are wondering why this website is called MarketingStudentOnline instead of VentureMarketing... I happened to have the domain name lying around.